Salespeople think differently and need tools built differently.

It's not just any CRM tool. It's a CRM tool built by salespeople for salespeople at small businesses everywhere. What does that mean for you?

Well, it means we're not a bunch of techies from Silicon Valley who are trying to get rich off your data and don't know their way around a sales floor if they tried.

We're in the trenches with you every day, and so we've created the free (yes, free) CRM that we'd want to use.